The importance of social media in SEO is undeniable. If you are a business with a website and you are not utilizing social media then you are missing out on an incredible marketing resource. The question is, what social media signals should you attain and how do you get the most out of them?
Here is a good top rated social media sites to start with:
57% of American adults use Facebook while an astounding 73% of kids aging from 12-17 use the social site. Facebook has now been around for 10 years and continues to grow. Though some speculate that Facebook is dying the statistics don’t support that claim.
Facebook has amazing advertising options for businesses, but if you don’t want to pay to advertise on FB then you can simply create a business page. With a business page you can link to your website, add photos of your business and add contact information like hours and address.
As of January 1st 2014 there are a registered 645,750,000 users on Twitter. There is a huge community on Twitter. In my experience, the best way to gain followers on Twitter is to (1) follow others and (2) create really good content and tweet about it with a link to where you posted it. Get people excited when they see that you have tweeted something. You want your followers to look forward to receiving a tweet from you.
If you don’t know much about LinkedIn then the one thing you should know is that it is a site dedicated to networking for professionals. A lot of users create a profile on LinkedIn to look for jobs or to connect with other professionals in their niche for other purposes.
If you are a business that offers any type of B2B products or services then you need to be on LinkedIn and you need to be active on the site.
A lot of people ignore Google+ and that is a big mistake. Anything that Google puts out with its name on it you need to pay close attention to. Latest Google Algorithm are programmed to give credit to sites with Google+ profiles and slightly punish those that don’t.
Not only should you create a Google+ profile but you should also become a Google verified author. So for any content you write anywhere on the web it will link back to your Google+ profile. This is a powerful tactic.
Social media sites are the best way to connect to your fans and customers. Create buzz using your social media accounts by writing quality content, linking to interesting articles/videos and hosting giveaways. Give your followers a reason to keep coming back to your social media profiles and to visit your site frequently.
I play guitar so I follow a lot of different music stores and guitar sites through their social media sites. A lot of these sites have giveaways frequently which makes me wanting to check back frequently to see if I’ve won and to see what else they will be giving away in the future. When I do this I find myself shopping around and venturing deep into their site. In short, social media marketing works!
If you are not taking advantage of social media sites then you need to start today.