We have all come across a book, a magazine, a newspaper article or a blog that keeps us coming back for more. There’s something to be said about engaging content that captures our attention and makes us look forward to the next piece of content. If you’re reading this, you’re probably also interested on how you can mimic that engaging factor that increases traffic to the content you work so hard to create.
Here are some tips and tricks to drive readers to your content.
Capture with the Headline
The online world is a wonderful place to be but it can also be a distracting world to navigate. It’s no secret that people are now more into multi-tasking than ever before. If you can’t grasp attention within the first few seconds, you loose potential readers. The possibility of them coming back is slim to none. Learn to write great headlines by studying how journalists do it. The best place to look at this technique is by grabbing a well-known newspaper.
Focus means finding a niche specific market to write for. No one has all the resources to reach the whole world and speak to them in the language specific to them. It’s virtually impossible. Try to appeal to a designated group of people. It could be via hobby, business, health or fitness. The possibilities are endless but, the more focused you are, the more authoritative your voice becomes. According to Huffington Post, Dan Scalco agrees: “If more than a few people are interested in [your niche], chances are, there’s an online community out there dedicated to it. When you find these online communities, be it a forum or Facebook group, don’t just spam your article and leave. Engage them, build a reputation as an authority within your space.”
Be Consistent with Content Creation
No one likes to stumble into a ghost town that usually begins with the following words (after a long absence): “sorry I have been away and will be updating this blog as soon as I can”. No one is coming back if you aren’t able to keep him or her engaged.
Engage your Readers
Readers keep coming back to content that acknowledges them and makes them feel important. Don’t leave your readers hanging. If they comment, get back to them with a response. Whether it’s complementing you or making an inquiry, it’s a pleasant action that invites loyalty. It can also be a great place to get ideas on spin off articles for your next topic.
Short is Sweet
Short is really sweet because many of us are bombarded by information all day long. The more valuable, engaging, and short an article is, the more readers will finish reading it. This is also the place where you can apply SEO without overwhelming the reader. No one wants to read content stuffed with keywords. Google doesn’t like it and your reader frowns upon it with the back button.
Engage with Like-Minded Blogs
The old adage of “build it and they will come” is not relevant in a number of situations. It is especially not going to work in the online world. It can be easy to think that all you have to do is set up a blog and start writing articles and the traffic will find you. Go out and engage in well-known forums, blogs and social media that align with what you’re aiming to achieve.